Step 4

Telling our story

How do we BOTH inform and engage a Vice audience?

Some of the best features invest their audiences right from the home page. Each page is clean, with short blocks of content. It should be easy to flick from page to page within a matter of minutes.

 

A game-style feature would be immersive, but is unsuited to our content. Moving infographics, and looping videos of streams should invite audiences to participate -following the site’s narrative.

 

A clear story is told through logical progression of content. Arranging our stories from the odd to the mundane, we can convey the essentially “human” nature of live streaming.