Step 2

Streaming makes the world go ’round?

Some preliminary research into media reports about the live streaming trend gives some intriguing insights into live streaming & profitability. This puts a little twist on a concept discussed in lectures –”the audience commodity complex” (Terranova, 2004). Here, UCCs use the platform to actually make money.

See 6 ways to make money streaming to find out how UCCs profit.

But, while some streamers seem to be in it for all the extra mullah, this does not explain what we would term the “average” streamer, who deliberately lack any celebrity style content.

Image source: Twitch

What really motivates them –and what is OUR motivation to now watch the ordinary and not the celebrity?